The age-old standard for loyalty measurement is RFV—recency, frequency, and lifetime value. While these are indeed good metrics, they do not provide a complete picture of your loyalty program nor are ...

IN a state whose citizens face increasing scrutiny before gaining admission to any other country, the debate over belonging and citizenship has often equated patriotism with the possession of a ...

According to the Global Customer Loyalty Report 2023 findings, just 65.1% of respondents that have a loyalty program measure churn reduction. We also know, from the same report, ...

Enter "loyalty" - the real measure of customer response and value. I only care about two things in my relationship with a customer: Will they do business with me again?

Loyalty pays off. Customer loyalty is profitable. A study found that “when a company retains just 5 percent more of its customers, profits increase by 25 percent to 125 percent.” (Bowen & Chen ...

This article explores how to measure and increase B2B customer loyalty. You'll learn how to inspire customers to interact more meaningfully with your brand and help you gain new leads. Measure B2B ...

The customer loyalty program at Scarborough, Maine-based Hannaford Supermarkets illustrates well how, and why, many organizations start such programs, and what they fully hope to gain from the effort.

How To Actually Measure Loyalty Program Performance How To Actually Measure Loyalty Program Performance. July 24, 2023. Date: Aug 16, 2023. WATCH NOW. Sponsored by MLP. Do you know your ...