According to the Global Customer Loyalty Report 2023 findings, just 65.1% of respondents that have a loyalty program measure churn reduction. We also know, from the same report, ...

The age-old standard for loyalty measurement is RFV—recency, frequency, and lifetime value. While these are indeed good metrics, they do not provide a complete picture of your loyalty program nor are ...

Olga Berkovich Lopategui | Founder, Restaurant Loyalty Specialists Olga Berkovich Lopategui is an expert in restaurant loyalty and rewards programs. After spending 15 years at Pizza Hut, KFC, and TGI ...

Executives from VML and Epsilon talk loyalty during a virtual live event with Marketing Dive, CX Dive, Hotel Dive and ...

This article explores how to measure and increase B2B customer loyalty. You'll learn how to inspire customers to interact more meaningfully with your brand and help you gain new leads. Measure B2B ...

Measure the success of your loyalty program. Greg Zakowicz, a senior e-commerce expert at marketing platform Omnisend, emphasized the importance of ensuring your loyalty program remains sustainable ...

Loyalty Programs: Establishing a program to reward existing customers for their business is one of the most direct ways to build brand loyalty. ... "How To Measure Customer Loyalty in 2025." ...

Browse-based shopping, past purchases and loyalty programs, list-based shopping, price differences and platform nuances are almost impossible to test. Impulse buys and different news items can ...