Geoffrey Zakarian's newsletter helped him build direct relationships with his audience, turning fans into customers.

Asiphe's video, captioned, “Me using my hand mixer to make pap ... File image Bring the water to a boil in a large pot. Once boiling, stir in a pinch of salt. Gradually add the maize meal ...

So while society may try to convince Us that men and women are inherently different, the willingness of even the most masculine personalities to stir the pot every now and then — cameras not ...

Then there’s the traditional pot stirring over the stew’s origins ... There are no rules, and don’t get me started on the so-called purists. They can go to the cook-off in Virginia.” ...

Are you curious about the latest cooking trend that’s stirring up controversy? Explore how a South African cook's hand mixer hack for making pap is redefining tradition and igniting conversations ...