Matcha and green tea are made from the same leaves but are grown and processed differently. Learn about their health benefits ...

Matcha, a vibrant green tea powder with ancient Japanese roots, has exploded in popularity worldwide. From traditional tea ...

The Japanese green tea-matcha-is moving from teacups to cocktail shakers, giving Indian mixology a vibrant, healthy twist.

Once a niche wellness drink, matcha is now a revenue-driving staple in India’s café scene. From sourcing strategy to product ...

Whole Foods has introduced a Berry Chantilly Iced Matcha Latte, inspired by its popular vanilla cake. Here's how to order it.

Everywhere you look, men are drinking matcha. How the green tea coffee alternative ended up at the center of a gendered ...

Young people are obsessed with the private equity-backed chain, which has been doubling down on sugary green tea.

As thirst for the vivid green drink reaches an all-time high, Kate Ng looks at the origins of the tea leaf and how the ...

Matcha Magic, located at 2000 Tulane Ave. in New Orleans, is opening on June 19 and will serve a menu including matcha drinks ...

Matcha, dubbed the 'Gen Z green juice,' is a favorite among girls and influencers, with its vibrant green color trending on ...

In the ever-evolving wellness cafeteria of life, where every aisle screams “detox,” one unlikely duo has emerged as both the ...

Matcha transcends tea, shaping India's aesthetic economy as a symbol of wellness and style. From cafes to skincare, it's a ...