Email marketing is a vital part of any digital marketing strategy today. Email stands as the most reliable method to reach ...

Email is as a highly effective direct marketing channel and could be considered the modern version of direct response marketing. Email marketing campaigns are core strategies in modern digital ...

I have tested 13 of the best email marketing platforms and scored them accordingly after hands-on testing and running them through our custom rubric, which considers 31 metrics that SMBs would ...

At the helm of its marketing vision is Chief Marketing Officer, Alina Miroshnychenko, who has recently won the prestigious ...

Average email open rates continued their downward path during 2011 and the first quarter of 2012, though click-through rates (CTRs) increased slightly during the same period, according to Silverpop's ...

Building Trust Through an Authentic Marketing Strategy Most businesses think trust is something ... In a world where consumers are exposed to countless marketing messages daily, being open and honest ...

A guide to successful email marketing – Email marketing can be an immensely important driver of engagement and brand awareness for small businesses. Here Andrea Blair from Hallam Internet, takes you ...

and it is projected to grow at an impressive compound annual growth rate of 15.8% from 2024 through 2030. When CX becomes a cornerstone of marketing strategy, it delivers measurable benefits.

Product launch emails for small businesses can help significantly widen the profit margins you make as a business during what is often a critical time for a new company. 3. More creativity will come ...

Co-branded emails are targeted communications sent to a publisher’s engaged, opt-in subscriber list. These emails leverage the publisher’s trusted brand by using their familiar sender address ...