Investopedia / Daniel Fishel A marketing strategy is a business's plan of action designed to increase the number of customers and sell more products or services. A marketing strategy refers to a ...

When Agness Mweempwa arrived in Aotearoa New Zealand from Zambia in 2023, she brought with her a strong background in ...

As the global higher education sector becomes increasingly marketised, the African university system finds itself at a ...

From ideation to completion, our resources empower you to reach your marketing goals with tools to develop a new marketing strategy or polish your existing one. Discover how to pinpoint your company’s ...

To achieve business success, you must prepare to meet those changes. For that, you'll need a robust marketing strategy framework. Here, we'll explore five marketing frameworks to help you choose the ...

"As Persium Group continues its exciting growth trajectory, strategic brand development and an effective marketing strategy ...

In the evolving global knowledge economy, marketing has emerged as a non-negotiable necessity for university sustainability — and nowhere is this more urgent than in Africa.Faced with dwindling ...

Having spent 20 years as Cooley's head of global business development, I have some well-informed ideas about how to optimize law firm marketing and business development. During my tenure at Cooley ...