AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

Small business owners say customer acquisition is both the biggest marketing challenge they face and the top area they need to improve to achieve their marketing goals this year, according to recent ...

The 2024 Direct Mail Marketing Benchmark Report was based on data from a survey conducted in April 2024 among 350 marketing strategy leaders. Respondents say the top advantages of the direct mail (DM) ...

Mousa Nimer shares a marketing checklist for the future: less ego, more ears. Less noise, more nuance. Less “look at me,” ...

Medium handheld shot through the glass conference room wall of a Caucasian male business man holding a presentation using the display in the conference room. Shot in Slovenia. Animated clear goals ...

Helen of Troy Limited HELE saw its share price decrease 12% in Thursday after-hours, following the dismal fourth-quarter ...

Envoy, an integrated workplace platform that connects people, spaces, and data, today announced two executive hires: Daryle ...

Zeta Global has an ambitious growth plan, strong sales momentum, a healthy pipeline to support growth and is undervalued.

Dentsu has made the most acquisitions among advertising agencies in India since 2016, according to a COMvergence report.

The Email Marketing Software Market, valued at approximately USD 1.3 billion in 2021, is poised for robust growth over the forecast period of 2022-2029. With a projected compound annual growth rate ...