As a legal marketer, you already understand that social media brings value to your law firm. But how do you actually track ...

Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising is more than just semantics.

Here are practical tips and tools that have proven effective in enhancing marketing strategies and demonstrating true ...

Experts say Investors may be valuing AI companies too generously if health systems can’t justify the costs of these tools.

Social Index Launches EMV Meter (Beta) to Measure Super Bowl LIX's Most Impactful Brand Campaigns New Measurement Platform Quantifies And V ...

A new LinkedIn report highlights ways marketers can improve their tracking and optimization of results. The post Smarter attribution strategies to help B2B marketers prove campaign value appeared ...