For example, the COVID-19 pandemic forced many companies to change their marketing strategies and business practices. Your updated executive summary should reflect the changes your company has made to ...

Section 1: Executive Summary Complete your Executive Summary ... include all the information documented in your marketing plan. For example, include the promotional expenses you expect to incur ...

Your marketing plan states your overall ... The first section is the "Executive Summary," which gives an overview of the entire plan and its sections in summary. Readers use this section to ...

For example, if your goal is to engage ... What Is an Executive Summary in a Marketing Plan? The executive summary is a nutshell description of the marketing plan. It should contain the key ...

The executive summary contains subsections that correspond with the marketing plan subsections ... Don't get bogged down in details. For example, the summary of management doesn't need to list ...