In today’s saturated and multi-channel marketplace, understanding what truly drives your sales and marketing performance is ...

Gaming influencer marketing is maturing, with platforms developing distinct roles in campaign strategies and marketers ...

That means asking new questions, gathering new data, and broadening the scope of what we measure. Because if we only measure ...

A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room ...

RCS is game-changing technology for mobile marketing. Updated with news that Infobip launched RCS across four major U.S.

A dramatic transformation is taking place within the digital marketing sector, where growing innovations in the field of ...

For all the advances in mobile marketing—from smarter ads to increasingly intelligent CRM flows—many brands are still held ...

Privacy-First Data Access -- Interact, IPG's integrated platform for marketing, will be available directly within marketers' Snowflake environments via the Snowflake Native App Framework, integrating ...

Do you have the full picture of how your — and your competitors’ — advertising is performing around the world? According to Nielsen’s 2024 Annual Marketing Report, 72% of global marketers expect their ...

Teads, the omnichannel outcomes platform for the open internet, has expanded its industry-leading attention measurement integration within Teads Ad Manager (TAM) to Hong Kong and Taiwan.