You wouldn’t let a sports team umpire their own games, so why is this now happening in media and marketing, and particularly ...

Explore every update from Google Marketing Live 2025, including AI-powered ads, video tools, measurement upgrades, and what ...

Marketing measurement must reflect the complexities and nuances that marketers already understand to be true about how ...

Now, how do you access the analytics you need to measure your online marketing ROI effectively? You need the right tools. This article highlights five tools that provide insights into your marketing ...

Search Engine Land » PPC » Google unveils new tools for testing, measurement ... as announced today at Google Marketing Live 2025. Why it matters. As marketing grows more complex and privacy ...

CMOs face pressure to link ad spend with business results, but legacy measurement tools lack trust. Leading firms use AI-powered solutions, combining Marketing Mix Models (MMMs), incrementality ...

Assess your current state of marketing measurement and determine what conditions you need to address. It will be essential to understand your current data, analytics, measurement, and reporting ...

Marketing tools are as important to Internet businesses ... Marketing is all about measurement and no place is measurement more straightforward and easier to do than on the Internet.

Understanding the true contribution of paid search, marketers become more confident and more precise with their budget ...

Video advertising in Australia is continuing to surge with 27.5 per cent of all online advertising investment now allocated ...

For brands ready to compete in this fragmented media world, embracing cross-platform measurement isn’t an option; it’s the ...