The ads division just acquired ad-tech startup Symbiosys for $175 million and is introducing new artificial intelligence ...

The intelligence gap is more than a technical hurdle—it’s a strategic barrier keeping CMOs from realizing AI’s full value.

For all the advances in mobile marketing—from smarter ads to increasingly intelligent CRM flows—many brands are still held ...

Most agencies are busy chasing what’s popular. Social Revolt focuses on what works. They lead with clear strategy, con ...

Whether inspiring content or generating insights, the right AI tools can help smaller marketing teams punch above their ...

Privacy-First Data Access -- Interact, IPG's integrated platform for marketing, will be available directly within marketers' Snowflake environments via the Snowflake Native App Framework, integrating ...

Fintech apps are experiencing explosive growth as consumers increasingly embrace digital finance solutions. But with this surge in popularity comes a darker trend — a significant rise in fraud, ...

Albertsons is launching new in-store digital ad displays to boost shopper engagement and brand visibility in high-traffic ...

Written live during a Comscore dinner at Cannes, this piece is proof that with a good idea, a glass of wine and a bit of AI, ...

TikTok is rolling out a new set of AI-powered advertising tools that enable marketers to turn text prompts or still images ...