Alphabet Inc. (GOOGL) Launches Meridian, Open-Source Marketing Mix Model to Optimize Budget ...
We recently compiled a list of the 10 Important AI News and Ratings for Today. In this article, we are going to take a look ...
The Financial Express20 小时
Google unveils Meridian: Open-source tool to enhance marketing mix models and budget allocation
Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising ...
Le Lézard21 小时
boost.ai Names David Norris as Chief Marketing Officer to Drive Global Brand Expansion
AI (CAI) for enterprises at scale, today announced that David Norris has joined the executive team as Chief Marketing Officer. With over 20 years of experience in creative marketing and strategy, ...
businesstech.co.za22 小时
Big changes for spam messages in South Africa
A new a Guidance Note on direct marketing looks at several new forms of communication that direct marketers must be careful ...