MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media.

One year into Kerry Williams’ role as Sweaty Betty’s first CMO, the activewear brand is releasing its first global brand campaign after a period of resetting and brand evaluation.

Drawing from my leadership experience at Kotak Life, I've outlined key trends and strategic imperatives that will transform insurance marketing this year. Cohorts and Segmentation The conventional ...

Self-awareness, self-regulation, motivation, empathy, and social skills are all key components of EI. How well do you understand, label, express, and regulate emotions? Using the key below ...

Many, or all, of the products featured on this page are from our advertising partners who compensate us when you take certain actions on our website or click to take an action on their website ...

Insuring your car can be a big expense. But the right car insurance company can save you hundreds a year in premiums, score you a lower deductible and even get you a hefty discount. CNBC Select ...