In the first article of a three-part series looking at multi-channel marketing in the pharma industry, Quintiles focusses on how to effectively plan a successful multi-channel campaign that will ...

Christine Searight joins the Solano County health care system after having most recently served as vice president and chief ...

‘Multichannel marketing’ (MCM) is a term today's pharma marketer often considers synonymous with using digital channels to communicate with a customer. Yet the truth is that MCM has existed ...

Marketing often feels like a guessing game—especially for owners of small to medium-size businesses who don’t have a large, ...

Following the rise in Employer National Insurance contributions, marketing recruitment intention has swung into negative territory.

Modern direct mail utilises data-driven targeting, automation, and integration with digital channels for enhanced campaign ... more about your products or services. Direct mail marketing has been ...

With pay-to-play acquisition costing more every month, growth-stage brands can’t afford to trust their futures to rented channels alone. This is where email marketing stands apart. As an owned channel ...

Through careful analysis of data and user behavior, they’re able to identify the most effective marketing channels and tactics to achieve desired outcomes. Favoured is a relatively new marketing ...

Since launching as full-service influencer marketing agency three years ago, Creo has been applying its "influencers as a media channel" approach to campaigns for brands like Mountain Dew, Delta, and ...