Customers are no longer interacting with brands on a campaign-by-campaign basis but instead throughout a lifecycle. This ...

Marketing automation is crucial to delivering a campaign that results in the desired outcome. For example, understanding the awareness stages allows you to design campaigns that move leads from ...

The completion of the Marketing Campaign Process request form is not a guarantee that University Marketing and Communications will be able to facilitate this project. The Marketing Group will review ...

If the marketing campaign was a success, consider why that was. Do the same if it was considered a failure. It also pays to look at what your competitors are doing and any customer feedback you ...

Continuous optimization: Successful campaigns don't stop at launch. A strong process includes continuous iteration, tweaking the copy based on real-time data to improve conversion rates over time.

Generative AI streamlines campaigns. AI in marketing revolutionizes the traditional campaign process, allowing for real-time content creation, faster results, and the ability to adapt and optimize ...

Creator marketing is fast becoming a crucial element of modern-day brand marketing strategies. In fact, a 2022 report by CreatorIQ shows that 48% of the brands it surveyed spend at least $100,000 ...

Email marketing doesn't have to be complicated — small-business owners share 3 steps they took to get a campaign off the ground in no time ...

The efforts of the extensive and expensive marketing campaign — which rival studio executives estimate to cost $150 million, not including the $145 million production budget — are already ...