Ouachita Baptist University seniors Joel Allen and Jake Norman took home first-place honors at the 25th Annual ACC Capital ...

HIGHLIGHTS <li /> Targeting $1 billion in annual pre-tax free cash flow improvements <li /> Business optimization p ...

Before diving into the intricacies of artificial intelligence, gauge the marketing team's familiarity with AI. This allows you to tailor your presentation to their level of understanding ...

Starting a business is exciting, but keeping it running for the long haul is the real challenge. JOSEPHINE OGUNDEJI writesMany businesses start strong but struggle to survive after a few years because ...

From the Palouse hills to the Lewiston-Clarkston Valley, the region’s aspiring business professionals are traveling east to ...

A full 80% of business executives say social media is an absolute necessity for their business, and 91% of executives say they plan to increase their social media marketing budgets. Now, let's discuss ...

Social Media Marketing (SMM) sits alongside Search Engine Marketing (SEM) as a core strategy for every business. And it makes sense when billions of users conduct searches and log into social media ...

TOKYO -- Japanese advertising agency Dentsu is building up its marketing business by embracing generative AI -- a technology that some fear will eliminate the work of copywriters. Dentsu is ...

Make sure you have the income you need to support your personal life and household. Double-check that your expected earnings in the early days of your business align with your personal budget.

The company’s head of ad marketing says Roku is always tweaking and testing — but the ads push is only going to keep growing.