Lake Havasu City’s tourism agency, Go Lake Havasu, has approved a roughly $2 million budget for the next fiscal year — a ...

Marketers having to justify their budgets is nothing new, but macroeconomic anxiety is making the stakes feel higher.

Fitness influencer Ashton Hall's viral morning routine boosted sales for Saratoga Spring Water, showcasing the power of ...

On average, they now spend over a quarter of their marketing budget on content marketing, the study reports. MarketingProfs and the Content Marketing Institute surveyed 1,092 marketers in August in ...

The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing due, in part, to the COVID-19 ...

Gartner’s annual CMO Spend Survey reveals that after several years of steady decline, marketing budgets have now stabilised. CMOs facing ongoing fiscal challenges are placing their bets on paid media ...

Enabled Strategy, as CMOs Boost Budgets to Relieve Campaign Execution Bottlenecks and Scale GrowthMALVERN, Pa. and LOS ...

Nohar Zmora leads marketing at Kaltura. She is passionate about helping marketers create creative and data-driven digital ...

In this fast-paced session, Beth PopNikolov, CEO of Venveo, will breakdown how to tell the difference between a strategy that's building momentum and one that's just spinning its wheels.

DC Studios co-CEO James Gunn dismissed the possibility of Superman having a $363 million budget last year, but a new report from the trades suggests that huge figure might not be inaccurate after ...

When an early investor challenged Rich Barton to imagine building Zillow without a marketing budget, he realized an enticing ...