Lake Havasu City’s tourism agency, Go Lake Havasu, has approved a roughly $2 million budget for the next fiscal year — a ...

On average, they now spend over a quarter of their marketing budget on content marketing, the study reports. MarketingProfs and the Content Marketing Institute surveyed 1,092 marketers in August in ...

Content marketing in 2025 isn't about investing more money, but rather investing resources better. The key is optimizing your ...

The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing due, in part, to the COVID-19 ...

Much was expected when Elio hit theatres earlier this month. The buzz was muted and the reception was mixed. Commercially, ...

Economic uncertainty provides the perfect scenario for demonstrating marketing’s essential role in driving growth, resilience and adaptability.

Enabled Strategy, as CMOs Boost Budgets to Relieve Campaign Execution Bottlenecks and Scale GrowthMALVERN, Pa. and LOS ...

In this fast-paced session, Beth PopNikolov, CEO of Venveo, will breakdown how to tell the difference between a strategy that's building momentum and one that's just spinning its wheels.

The analysis finds search will account for more than a fifth (21.5%) of the ad market in 2025, with spend rising 7.4% to $248 ...

Our readers and advertisers should be aware that the Ohio Senate's recently passed state budget would increase their taxes.

Conducted by Red C for Core Optimisation and the Business Post, the Marketing Pulse June 2025 survey has found that, overall, ...

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.