As of 2024, the global digital advertising industry faces a staggering Rs32,000 crore ($3.8 billion) in wasted ad spend. The ...

Autonomous push marketing/marketing automation: Companies can install Octo, and send personalised push messages based on triggers to each user to drive more active users and engagement.

Marketing automation has become essential for driving organizational efficiency and fostering collaboration across departments as businesses focus more time and resources on improving customer ...

Running an organization with a single brand identity vis-a-vis one with multiple brand identities are two completely ...

We recently published a list of Top 8 AI News Updates Driving Markets Today. In this article, we are going to take a look at ...

Setbacks are inevitable for any business, but for fast-growing companies in particular ... imminent emergence of various AI and automation tools in marketing and PR, here are insights on ...

TCS and Infosys are leveraging Adobe’s agentic AI push to sell a full suite of automation tools. Adobe's latest AI push makes ...

StructuredWeb, the leading AI-powered enterprise channel marketing automation and communications platform, today announced the appointment of Julian Ward as Chief Customer Officer (CCO). In this role, ...