Small businesses are increasingly turning to tech tools to make their operations effective, JUSTICE OKAMGBA explores these ...

Marketing automation is revolutionising B2B lead generation. By automating repetitive tasks, refining audience targeting, and streamlining lead nurturing, businesses can generate higher-quality leads ...

This guide will walk you through what a mobile marketing automation platform is, how they work, and how to choose the best one for you. A mobile marketing automation platform is a tool that helps ...

The reality is that marketing automation within the printing industry is inextricably linked to both marketing and sales. The fact that both use a CRM and in most cases should use the same ...

So what’s the solution to get this done? This is where marketing funnel automation comes to the rescue. A marketing funnel is the path people follow from first finding your brand to the point where ...

Statista's Content Marketing Trend Study 2025 analyzes the transformations that are redefining content marketing ...

Fortunately for marketers, it was a great year for marketing automation (MA). What can we expect to see in 2017? If 2016 was anything to go by, we marketers should be excited about marketing ...

We’re back with a new spotlight on early stage Seattle-area startups — with a fun twist. Kyle Lui, general partner at Bling ...

However, what if you could design your marketing to enable—to actually elicit—specific behaviors? Marketing automation allows you to efficiently plan and enable the behavior you wish to see from your ...

Alteryx expands leadership team with the addition of visionary executive to amplify global marketing strategy and drive ...

"The worst thing for us at the company is to be stagnant," Clinch CEO Oz Etzioni said. "We always continue to build and ...