For all the advances in mobile marketing—from smarter ads to increasingly intelligent CRM flows—many brands are still held ...

Seattle sisters Misbah and Farah Uraizee just announced $10.6 million in funding for their Nectar Social AI-native social ...

Due to the convergence of data, AI, and analytics technologies, MarTech is moving quickly toward embedding CDP capabilities within broader CX solutions.

In today’s hypercompetitive digital landscape, the line between creative marketing and data science has all but vanished.

As companies explore their pricing journey from granting access (seats) to usage-based to outcome-based, they may land on ...

WPP Media has launched Open Intelligence, a “Large Marketing Model” capable of turning “trillions of data signals into ...

Marketing attribution companies create these tools to help marketers deliver the message they want to spread to their target consumers in impactful and powerful ways. When selecting attribution tools ...

Looking to take the next step in your search marketing career? Below, you will find the latest SEO, PPC, and digital marketing jobs at brands and agencies. We also include positions from previous ...

It's a powerful example of how reputation and presentation can drive trust — whether you're selling math lessons or marketing services. Behind every great campaign is a team that’s organized, equipped ...

Mobile attribution software allows businesses to measure and optimize the impact of their mobile marketing efforts by tracking customer interactions across various touchpoints. Presently, the market ...