For all the advances in mobile marketing—from smarter ads to increasingly intelligent CRM flows—many brands are still held ...

Seattle sisters Misbah and Farah Uraizee just announced $10.6 million in funding for their Nectar Social AI-native social ...

Due to the convergence of data, AI, and analytics technologies, MarTech is moving quickly toward embedding CDP capabilities within broader CX solutions.

In today’s hypercompetitive digital landscape, the line between creative marketing and data science has all but vanished.

Explore how ecommerce brands can navigate paid media reporting by aligning KPIs, attribution, and modeling to uncover ...

As companies explore their pricing journey from granting access (seats) to usage-based to outcome-based, they may land on ...