Seattle sisters Misbah and Farah Uraizee just announced $10.6 million in funding for their Nectar Social AI-native social ...

Explore how ecommerce brands can navigate paid media reporting by aligning KPIs, attribution, and modeling to uncover ...

A mobile attribution platform is a tool that helps app developers track and analyze the performance of their marketing campaigns. The platforms allow developers to see which marketing channels are ...

Marketing measurement is having a moment. Let me clarify: Accountability has always been important for marketers, but lately there's been renewed interest—and investment—in piecing together the ...

Adobe Inc. (ADBE) revealed a new enterprise solution, LLM Optimizer, at the Cannes Lions event on Monday. The tool is ...

For all the advances in mobile marketing—from smarter ads to increasingly intelligent CRM flows—many brands are still held ...

Due to the convergence of data, AI, and analytics technologies, MarTech is moving quickly toward embedding CDP capabilities within broader CX solutions.

As companies explore their pricing journey from granting access (seats) to usage-based to outcome-based, they may land on ...

In today’s hypercompetitive digital landscape, the line between creative marketing and data science has all but vanished.