Data-driven market segmentation is key for business owners to gain insight into consumer behavior. It allows business owners to understand their consumers and their needs on a deeper level ...

has recently announced the completion of its latest success story on market segmentation analysis. This success story highlights how Infiniti’s market segmentation analysis helped a construction ...

has announced the completion of its latest article on market segmentation. In this article experts at Infiniti identify some of the best different types of market segmentation that companies can ...

This article will explore segmentation, a highly misunderstood marketing topic. Segmentation breaks up a market into groups. The original idea of segmentation was that customers within the same ...

You can, however, be the right solution to a large enough group of buyers to successfully grow your business, if you can implement a smart segmentation strategy. Boil a larger market down to the ...

Perhaps the most important analytical process of marketing is segmentation. By segmenting the market, one obtains a very clear understanding of customers and ultimately provides a basis for clear and ...