One strategy I use is segmentation analysis. Segmentation analysis is the process of looking at groups of people who may look like they are all similar on the surface – such as Black women from North ...

Competitive analysis also becomes effortless with AI. Tools like Crayon and Brandwatch can quickly explore competing ...

We examine the labor market effects of AI chatbots using two large-scale adoption surveys (late 2023 and 2024) covering 11 exposed occupations (25,000 workers, 7,000 workplaces), linked to matched ...

The global beverage cups market is projected to experience robust expansion from 2025 to 2035, spurred by the rapid growth in on-the-go food and beverage consumption, increased urbanization, and a ...

How a Time-Tested Segmentation Strategy Can Maximize Your DTC Potential By Alex Caffarini In an April 28 article, I discussed ...

🚗 EV Market & Booking Segmentation – India 2025 A data-driven analysis of India’s Electric Vehicle ecosystem and online ride-booking trends. This project leverages EV sales data, public charging ...

The overarching law governing data protection is the Personal Data (Privacy) Ordinance, whereas enterprises and organizations ...

The global chemical distribution market size was calculated at USD 298.69 billion in 2024 and is expected to hit around USD ...

Personalization. It's all the rage in e-commerce marketing. But the needed level of personalization isn't easy to achieve. The only way to get close is continual segmentation so that you can offer ...

Marketing Articles: Segmentation Access thousands of our segmentation online marketing resources here. Select any of the popular topics below to narrow your search. ... and why doing a differential ...

Market segmentation, targeting and positioning are the three components of what is commonly known as the S-T-P strategy. Each step contributes to the development of a targeted promotional plan.

Segmentation is a common technique used by ... lifestyles and usage patterns are used to identify market segments. The process of identifying and targeting distinct customer segments has ...