One of the most effective forms of marketing research is the personal interview. They can be either of these types: A group survey. Used mostly by big business, group interviews or focus groups ...

One of the most effective forms of marketing research is the personal interview. They can be either of these types: A group survey. Used mostly by big business, group interviews or focus groups ...

Focus group Qualitative information provided in the form of opinions, feelings and attitudes Can be difficult to analyse qualitative information Topics can be explored in some depth Expensive Hall ...