Reinvention is often associated with the new year, but a low-lift way to try something different without the pressure? Makeup! We reached out to four pros across the country for their thoughts on ...

“Whether you’re after a soft wash of colour or a bold bitten lip, this look is all about embracing effortless beauty.” She recommends choosing your favourite lip stain (try Victoria Beckham ...

“In 2D try-on, the goal is that interacting and virtually trying on makeup or skin products will lead to an increase in sales,” said Dr. Parham Aarabi, founder and CEO of ModiFace, Toronto.