A luxury brand may select a brand color that becomes synonymous with the brand - think ‘Hermes orange’ and ‘Boodles pink’ - yet luxury brand logo design is often black and white or dark grey.

The logo does not represent luxury...it looks like a logo for a preschool." Ouch. Interestingly enough, Hyatt is "revisiting the color palette," according to a spokesperson, while clarifying that ...

It introduced a refreshed logo for Facebook with a darker blue background and some design changes to the letter "f". The company has developed a new color palette for the Facebook brand that comes ...

Jaguar's new look has four key facets: two logos, a typeface, a color palette, and a graphic code ... Jaguar will open a small number of stores in luxury districts in the world's biggest cities ...