Interest rates seen rising soon, and other MoneyWatch headlines 01:08. Brawny, the paper towel maker, is temporarily replacing its well-known lumberjack with a woman on some eight-packs of paper ...

With a scrawny 10.9% of the nearly $3 billion paper-towel market -- about a third of Procter & Gamble Co.'s Bounty brand -- the smiling, blond-haired lumberjack known as the Brawny man is bound ...

The paper towel maker was expected to announce five finalists for its new product model Saturday, and the nominations make the traditional mustachioed lumberjack look like a throwback ...

B rawny just went big on bulk. The Georgia-Pacific paper towel brand introduced a new logo set in a thicker font and breathed new life into its lumberjack mascot, the Brawny Man—all as part of a ...

Brawny paper towels wouldn't exist unless we chop down ... has temporarily muscled the lumberjack off the Brawny three-pack.

The avatar of masculinity in paper towel form gets a reboot–with the familiar plaid in place on people of more than one gender. As mascots go, the Brawny Man has always been kind of a weird one ...

Brawny has a scrawny 10.9 percent of the nearly $3-billion paper towel market _ about a third of Procter & Gamble Co.'s Bounty brand _ so the smiling lumberjack is bound for a makeover.

The Georgia-Pacific paper towel brand is putting the iconic mascot into modern contexts to promote a product-line upgrade. Published May 5, 2025 Chris Kelly Senior Reporter. post; share; ... Central ...

Georgia-Pacific is going to find out as its rugged flannel-wearing lumberjack, who serves as the face of the company's brand of paper towels, is poised to become a reality TV star.

The term “hipster lumberjack” pops up on Google 239 times!) I know, I know, it’s just one more hipster uniform, a 2008 version of the emo hoodie-and-eyeliner combo.