Hildreth, John Angus D., Francesca Gino, and Max Bazerman. "Blind Loyalty? How Group Loyalty Makes Us See Evil or Engage in It." Organizational Behavior and Human Decision Processes 132 (January 2016) ...

However, according to research in the International Journal ... the impact on building long-term brand loyalty. Sohail Ahmad and Li Liang of Southwest Jiaotong University in Chengdu, China ...

it’s never the sole factor driving loyalty. Research shows that three in five (60%) consumers feel loyal to a brand because of its great products, 75% value consistent customer experiences and ...

Deighton, John A., and Stowe Shoemaker. "Hilton HHonors Worldwide: Loyalty Wars." Harvard Business School Case 501-010, October 2000. (Revised November 2005.) (request a courtesy copy.) ...

A shift in consumer behavior suggests that brands may need to rethink their approach to social media marketing.

AI-generated representative image The Indian channel loyalty market is undergoing a dramatic transformation, driven by technology, sustainability, and a demand for personalised experiences.

But we're big kids now, so let's put the fairy tales aside, roll ... Some 71% of consumers who are members of loyalty programs say membership is a meaningful part of their relationships with brands, ...