In today’s fast-paced digital world, staying ahead in e-commerce and retail means embracing innovation. Traditional marketing ...

Retaining customers is about building loyalty. Digital marketing strategies must be personal enough to make clients feel seen, valued and heard. Without these critical elements, a company’s ...

For example, millennials are driven by personalization and convenience, and are more likely to appreciate digital touchpoints such as seamless online shopping, ...

Marketing departments employ various ... quarterly earnings and reporting undermine how loyalty affects profitability. Two profitability strategies—shareholder primacy vs. customer capitalism ...

When it comes to building an audience, these emerging marketing and tried-and-true strategies should be a part of your playbook.

Interactive marketing is a dynamic strategy that actively engages consumers, transforming them from passive recipients into ...

Q: Brand loyalty is a key pillar of Gardenia’s market dominance. Could you share the consumer insights, marketing strategies, or innovations that have been most instrumental in sustaining this ...

Matos, who served as Ulta Beauty's Chief Marketing Officer since January 2023, released an internal announcement of her exit ...