The marketing world is evolving rapidly. Here are the 7 marketing trends set to dominate in 2025, helping businesses stay ...

Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as marketers know, this space is rapidly evolving.

More tailored marketing enables you to pinpoint and efficiently target the customer categories ... Therefore, to ensure that your customers stick around with your brand as long as possible, try ...

A loyalty programme is designed to encourage shoppers to return to retailers by offering incentives like discounts.

By asking consumers to put effort into earning their rewards, retailers become associated with meaningful value. In many ...

Jill McVicar Nelson explains what the brand has learned from its Super Bowl ads and how it’s facing uneasiness around ...

Video gaming is another arena in which parasocial relationships thrive, particularly in the realm of Gacha games. Gacha is a ...

Brand leaders and research experts delve into how quick commerce is transforming advertising by blending speed and ...

The CMO’s role has evolved from a creative steward of the brand to a strategic leader driving measurable business impact. By ...

In setting the course for a more pragmatic, AI-centric organization, CIOs should consider use cases and supporting strategies ...

From AI-driven marketing and the rise of user-generated content to voice search optimisation and interactive content creation ...

In today’s fast-paced and highly connected world, building strong customer relationships is more critical than ever.