By Patricia HoeksemaO&L BrandX.The 2025 communication and marketing landscape will be defined by personalisation, creativity, and authenticity. Brands must integrate their messaging across multiple ...

Grindr Inc. (NYSE:GRND), the leading social networking and online dating application for the LGBTQ+ community, has been making waves in the market with its strong financial performance and ambitious ...

Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as ...

More tailored marketing enables you to pinpoint and efficiently target the customer categories ... Therefore, to ensure that your customers stick around with your brand as long as possible, try ...

A loyalty programme is designed to encourage shoppers to return to retailers by offering incentives like discounts.

By asking consumers to put effort into earning their rewards, retailers become associated with meaningful value. In many ...

QUINCY, Mass., Jan. 22, 2025 (GLOBE NEWSWIRE) -- Stran & Company, Inc. ("Stran" or the "Company") (NASDAQ: SWAG) (NASDAQ: SWAGW), a leading outsourced marketing solutions provider that leverages its ...

Jill McVicar Nelson explains what the brand has learned from its Super Bowl ads and how it’s facing uneasiness around ...

Video gaming is another arena in which parasocial relationships thrive, particularly in the realm of Gacha games. Gacha is a ...

The CMO’s role has evolved from a creative steward of the brand to a strategic leader driving measurable business impact. By ...

From AI-driven marketing and the rise of user-generated content to voice search optimisation and interactive content creation ...

In today’s fast-paced and highly connected world, building strong customer relationships is more critical than ever.