In Part 1, we saw that it is necessary to move beyond short-term value propositions to build brand loyalty; specifically, a contextual marketing strategy that uses industry and market drivers and ...

One key approach that has gained prominence is ethical marketing. Ethical marketing is not merely about adhering to legal ...

Marketers often imagine an ideal customer experience—predictable, seamless, and linear.But in today’s interconnected world, ...

Retaining customers is about building loyalty. Digital marketing strategies must be personal enough to make clients feel seen, valued and heard. Without these critical elements, a company’s ...

Interactive marketing is a dynamic strategy that actively engages consumers, transforming them from passive recipients into ...

Marketing departments employ various ... quarterly earnings and reporting undermine how loyalty affects profitability. Two profitability strategies—shareholder primacy vs. customer capitalism ...

Understanding customer behavior is crucial for companies with Software as a Service (SaaS). Developing customized and successful marketing strategies relies on behavioral segmentation techniques, ...

said Sean Claessen, executive vice president of strategy and creative at Bond Brand Loyalty, Toronto, Canada. ?It's, at once, a combination of communication conduit, unique identifier, and payment ...

From AI-driven marketing and the rise of user-generated content to voice search optimisation and interactive content creation ...

Building a brand that fuels trust, loyalty, and long-term value is no easy feat. But with the right strategy, your brand can become the cornerstone of a high-performing marketing campaign that ...

Alaska Airlines and Horizon Air are debuting three mobile applications in an effort to retain customer loyalty and give travel-warrior customers the tools they want most. The new applications are ...