资讯

Marketing1 个月
The Demographics of Loyalty Programs
In an increasingly fragmented retail landscape, customer loyalty programs are an important tool to help retailers maximize their ... MarketingProfs provides thousands of marketing resources, entirely ...
Marketing Dive8 年
Marriott exec: Transaction-based loyalty programs require deeper understanding of customers
NEW YORK ? A Marriott International executive at Forrester?s CXNYC 2016 said that the proliferation of transaction-based rewards programs means that brands must understand members? triggers and ...