Explore the "dark side" of loyalty programs, including how they collect your data, use psychological manipulation and ...

Executives talk loyalty during a virtual live event with Marketing Dive, CX Dive, Hotel Dive and Restaurant Dive.

Discover 8 ways retail loyalty programs can be misleading with their "perks," including devaluing points and encouraging ...

Market 32/Price Chopper, a division of Northeast Grocery Inc. (NGI), is running an omnichannel summer promotion called Summer ...

Brands can use their loyalty programs as one part of their relationship marketing strategy to help turn casual shoppers into ...

For example, a customer might be close to earning a reward and decide to add ... Review historical data: Analyze your past performance if you’ve run loyalty programs or similar marketing initiatives ...

As users engage with the app and participate in the loyalty program, marketers gain access to a multitude of data points—from user preferences to behavior and usage patterns. This data can be analyzed ...

Customer loyalty marketing programs can come in many forms, with common examples of loyalty programs being airline "frequent flier" miles and shoppers' reward cards. Customers that choose loyalty ...

Personalization wins loyalty. Loyalty programs thrive on real-time data ... Personalization is crucial to a successful marketing strategy, but true personalization goes far beyond simply ...

Waterdrop, for example, integrates referrals into its loyalty program ... Define your key metrics and track your loyalty program marketing — and then adapt Some marketing channels will bring you more ...

This is evident in loyalty programs, which boost repeat purchases, customer lifetime value, and brand loyalty. The connection between loyalty marketing and retail media More recently, the rapid ...