In an increasingly fragmented retail landscape, customer loyalty programs are an important tool to help retailers maximize their ... MarketingProfs provides thousands of marketing resources, entirely ...

Company profitability relies on repeat business with existing clients and proves less expensive than marketing ... Brand loyalty differs from customer loyalty programs, which require offering ...

Jenn covers retail, customer loyalty and behavior ... The following examples illustrate best-practice “baby” steps to changing a program’s moniker. Use it as an opportunity to fix hiccups.