Brands that want to build and sustain customer lifetime value are putting personalization, AI and value-driven loyalty ...

Great customer service is a critical element of Fierce Loyalty, but only as part of a much bigger picture. Fierce Loyalty is the unshakable commitment we give to companies that we feel are an ...

The cruise company is making changes that will put greater emphasis on how much its guests spend, rather than how many days ...

In a nutshell Letting customers keep items they try to return, known as “returnless returns,” can significantly boost brand ...

Loyalty cannot sit in a silo; it must inform every brand interaction with customers—from media in the pre-sales funnel to call-center interactions and packaging sustainability.

In a boon for deal-seekers across the country, ecommerce giant Amazon recently confirmed that its popular Prime Day sales ...

3. Mix Work And Play. One way to celebrate loyal clients and customers is by hosting an exclusive event intertwined with business and leisure. This could be a VIP outing to a sought-after sporting ...

Think critically about how metrics can become more impactful for your company and how you can make sure the insight is being translated into action.

Customer loyalty programs incentivize customers to engage with and support their favorite brands, ... giving companies a holistic picture of their customers, according to McKinsey & Co.

Loyal customers consistently come back to buy more, ... With MySpace decimated and essentially out of the picture, Facebook has free reign over the mainstream bulk of the industry, ...

Pat Carroll's pub on Ballybough Street in Kilkenny City had a night full of celebrations recently as loyal customers and ...

65% of a company’s business comes from existing customers, it costs 5X more to acquire a new customer than it does to retain a returning one, and more brand loyalty statistics.