AI is rapidly changing how fragrance is created — and who gets credit. Some say it’s innovation. Others call it erasure.

Below, we unpack the hype around functional fragrances and explore whether this trend is valid or just aromatic snake oil ...

Audra worked on a new perfume that will melt hearts on The Young and the Restless. She perfected the formula, and it’s ...

Although Vera Wang’s Love Eau de Parfum just dropped, it’s already a hit with perfume enthusiasts everywhere. In fact, one shopper said they were “obsessed” from the get-go.

Boots is treating fans of designer fragrances by offering a popular perfume with a massive 50% discount, but with a warning.

The 30ml "ultra-feminine fragrance" comes in a "decadent" golden gem-like bottle, which holds the scent of "jasmine, orange blossom and honey." The 30ml bottle, normally worth £63, has been discounted ...

From Diem, a London-based fragrance house that’s changed how we shop for scent by offering gender-neutral, sustainable scents in small batches and 10ml bottles, comes Love Tangle Eau de Parfum.

The perfume has thousands of fans who say that they have "been wearing it for years" and are never short of compliments ...

Portland’s identity as the Rose City dates back to before Oregon was even a state. These days, the city hosts what may be the ...