The recipe for the cupcakes is below — however, the colors and logo must remain a secret until Aug. 18. Chef Elizabeth Dinice is head of the Culinary Arts Center at Rowan College at Burlington ...

Even if you bake the best cupcakes in town, your sales need a boost from an effective marketing plan. The best advertising ideas are cost-effective and get potential customers excited to try your ...

Johnny Cupcakes founder Johnny Earle points out shoppers waiting to enter his store. Photo by Dave Green. Eager fans pitched their tents, powered up their laptops, and tried to get comfortable for ...