Many small business owners spend weeks or months creating a business plan and days inventing the perfect company name, but another key element in marketing your brand is your logo. A logo is a ...

What comes to mind when you hear the company name, Nike? Chances are, the Nike Swoosh is the first thing that comes to mind. The Nike Swoosh logo has a fascinating backstory, as it started as a ...

The new HPE rebranding features updated typography and colors for the new HPE logo that includes the signature HPE green ...

Deciding whether to register a trade mark for your business name, logo, or both is an important step in protecting your brand ...

Auto makers live and die on the strength and reputation of the brand icons that decorate their vehicles. Sometimes, ...

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...

For what brand would not want its logo to be emphasized? And if a company’s goal is to use its logo to communicate boldness as a brand attribute, the single most obvious, literal, no-brainer way ...

The border also helps make the logo the defined center of the company’s new pulse campaign, which features lines radiating out of the pulsing logo in time with upbeat music in video ads and ...

But a well-designed logo can do more than identify a company or brand: It’s also an opportunity to communicate something to consumers. One popular way to do this is by incorporating hidden ...

(Everton Bailey Jr./The Dallas Morning News) Dallas has been using its logo for around 50 years, while a local apparel company, Triple D Gear, has been using a similar logo for 16 years.

Benzinga offers a comprehensive suite of company logos in multiple formats. Current formats include full color, grayscale and company marks. Transparent background logos will be available in the ...