Aston Martin unveiled its new logo Wednesday as part of a push to reposition the brand and appeal to a wider audience, and well, it looks a whole lot like the last one. Phew.

In one way or another Aston Martin has had its wings logo for 90 years. The emblem first appeared on its cars back in 1932 and it’s still present to this day. Now, the British car maker has ...

Aston probably wouldn't be that put off by us describing the new logo as the old one, but “bold,” because the company's new tag line follows suit: “Intensity.

Aston Martin says the revised logo's first appearance on a road car will be on its "next generation of sports cars," with updates to the Vantage, DB11, and DBS rumored for 2023.

Along with the new logo comes a new brand expression: "Intensity. Driven." According to a statement released by Aston Martin, the phrase "builds on Aston Martin’s strong, established reputation ...