LinkedIn’s ability to target specific professional audiences has long been one of its most appealing features for advertisers ...

Microsoft’s looking to expand its use of LinkedIn insights, by enabling advertisers using its Performance Max ad option to utilize LinkedIn member data for campaign targeting. As per Microsoft’s ...

Make your B2B ads work smarter. Learn how to target high-value decision-makers across key platforms, such as Google, LinkedIn ...

The platform upgraded its ad attribution models by integrating Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM) ...

It’s Super Bowl Sunday – and the most anticipated advertising event of the year – on February 9. Which ads will capture the ...

Eugene Levy’s trademark eyebrows fly off for Little Caesars. A tongue dances to Shania Twain to promote Nestle’s Coffee Mate ...

LinkedIn Ads today announces the launch of their brand new campaign to show just what happens when your ad targeting is not quite hitting the mark. We’ve all been on the receiving end of ad ...

Snapchat owner Snap Inc. reported a stronger-than-expected gain in fourth-quarter revenue and gave an upbeat forecast for the ...

Snap beat Wall Street estimates for quarterly profit on Tuesday, benefiting from improvements to the Snapchat parent's ...

Since creating its profile, Marion Ette has been active on LinkedIn, targeting individual WPP creative staff and their unique ...