With a distinct appeal as a modern rub, in place of the traditional ointments and liniments that crowded the market, Vicks carved out a niche for itself as easy to apply and stainless, with a ...

While my mother served tea and cake, I sat enthralled as an array of ointments, balms and liniments were displayed. He also managed to fit seasonal gifts, ribbons and utensils in his suitcase.