Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

What Is DAGMAR? DAGMAR (defining advertising goals for measured advertising results) is a model used in marketing to establish objectives for an advertising campaign and measure its effectiveness ...

Not easy. To help, we updated our list of proven real estate marketing ideas to include innovative new ideas for 2025 and beyond — including fresh new ways to leverage AI in your marketing.

Direct Express is the worst banking experience I've ever had in my life. They lock your card for no reason. They can't unlock it so you have to pay for them to send you a new card. They've done ...

Direct Energy provides competitive electricity and natural gas prices in its service area. Although its rates constantly fluctuate due to the nature of the energy market, its electricity costs ...

Vital Farms cooks up sponsorship, custom ad for Hulu hit ‘The Bear’ The pasture-raised eggs brand teamed with cast member Liza Colón-Zayas for a spot that will air ahead of each episode of the series’ ...

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