The popularity of the adjustable pliers spawned knockoffs until “Channellock” became a generic term, similar to Kleenex and Chapstick. To protect the brand, Champion-DeArment changed its name ...

Buying generic items instead of the name brand versions could save you some real cash.

Thus the value of the brand in the year prior to generic launch has an effect on the speed of price decay. In other words, the larger the value of the brand, the more generic companies there are ...

The popularity of the adjustable pliers spawned knockoffs until “Channellock” became a generic term, similar to Kleenex and Chapstick. To protect the brand, Champion-DeArment changed its name to ...

Consumers are increasingly savvy and quick to recognize content that feels overly automated or generic. Brands must use technology strategically to stand out, blending AI’s efficiency with ...

Since then, generic entry has created a lot of competition and pricing pressure for the company. While the clinical development process is highly uncertain due to the difficult nature of CNS ...

If you buy something, we may earn an affiliate commission. The best jewelry brands do more than accessorize—they elevate, transform, and complete any outfit. As a jewelry designer, I know ...

A federal appeals court in the US has declined to overturn an attempt by Novartis to block the launch of a generic version of its blockbuster heart failure drug Entresto. The US Court of Appeals ...

Private labels products which have been manufactured on the behalf of a distribution organisation, buying group or wholesaler, and which are then sold on to individual retailers.

Languages: English, Italian People are increasingly careful about where they spend their money, and they want to be sure the brands they choose will provide quality products at fair prices and a ...