The process is surprisingly simple — and addictive. Through the Minifigure Factory, available online and at select Lego stores, users can design a one-of-a-kind figure by choosing every detail ...

ZHANG HENGWEI/CHINA NEWS SERVICE Amid surging enthusiasm for out-of-home novel and leisure activities, LEGO, a global leader in toy manufacturing, is strategically expanding its presence by ...

Lego fans visit the company's largest flagship store in Guangzhou, capital of Guangdong province, during the National Day holiday. [Photo by Qiu Quanlin/chinadaily.com.cn] A newly opened Lego flagship ...

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In 2024, LEGO began the most ambitious build project the company has ever attempted: a fully realized, minifigure-scale re-creation of Hogwarts Castle, made famous by the Harry Potter franchise.

The Epic Games Store continues to give away a free game each week, and this week is another nice find with a price that can't be beaten. Every Thursday at 8 AM PT / 11 AM ET, Epic offers at least ...

The Middaugh team of master builders submitted their set to LEGO Ideas, allowing fans to make custom sets and to then submit to the company with a chance of becoming a set found in stores.