South Korean "flower men" buy 20 percent of the world's cosmetics for men. SEOUL, South Korea Sept. 27, 2012— -- Every morning Chung Yong-Hyen, 35, goes through a daily ritual of applying ...

A new generation of hyper image-conscious men are embracing the boom, in the pursuit of physical perfection. Traditional ideas of masculinity in South Korea emphasize strength and stoicism ...

The modern men’s perm, once popular primarily among Korean and Korean American men, has gradually expanded beyond these groups in the past four years. Here, a hairdresser combs client Richard ...