The marketing campaign will refashion Kool-Aid Man—the anthropomorphic pitcher best known for breaking down walls and shouting, “Oh yeah!”—as a more personable and relatable character.

Kool-Aid Man%2C known for busting through walls to shout %22Oh yeah%21%22 New computer generated Kool-Aid Man is %22normal guy%22 celebrity now Campaign part of Kraft ...

The Kool-Aid Man, known for busting through walls and his "Oh yeah!" tagline, will now be computer-generated and take on the personality of a celebrity trying to show he's just a normal guy.

The Kool-Aid Man, known for busting through walls and his "Oh yeah!" tagline, will now be computer-generated and take on the personality of a celebrity trying to show he's just a normal guy.

Twisted Staten Island teens are resurrecting the “Kool-Aid Man Challenge,” which wreaked havoc locally and across the country at the start of the pandemic. The destructive TikTok challenge ...

In his decades as the face of Kool-Aid, the Kool-Aid Man has been known primarily for bursting through walls to offer up his namesake beverage with an “Oh yeah!” catch phrase. On Monday ...

The Brand Will Send One Lucky Fan on a $10,000 Vacation for Finding Kool-Aid Man and His New Mystery Flavor PITTSBURGH & CHICAGO--(BUSINESS WIRE)-- When Kool-Aid Man thinks of a new flavor ...